Applying the Right Approach for Sustainable Business Growth
Like many consulting companies, at GLOBAL IMPETUS each of our consultants is skilled in their own specific area of knowledge. However, unlike other firms, we have made a conscious decision to give our customers a service with an all-embracing approach, understanding the basis and intricacy of the different elements of a business. Therefore, we apply great efforts in order to expand our consultants' knowledge and skills outside of their personal specialization to be able to develop a global perspective of the business.
Why do we think this perspective is important? Because growing a business is not based on a single competence. Understanding how the many angles of a business are interlinked, gives us all a better comprehension of the goal at hand. So often, the problems we are trying to solve in a company not only require a solution involving a single department.
We cannot forget currently the high specialization within the business is the trend, and it's oriented to a more efficient productivity. But there is a recent and growing evidence that concludes all this specialization has simply fragmented businesses into countless pieces which make businesses are actually attending their clients less properly and efficiently than they used to. We must not lose sight of the fact that consumers see our organization as a single entity!
Companies look for expert consultants to produce profitability and drive a sustainable business. They expect every business department or unit helps to grow the entire business overcoming the difficulties. In summary, they want real solutions and it means an integrated approach.
At GLOBAL IMPETUS, we think it's time to stop fragmentation and return to the original goal: growing a company by getting more clients who select your business and use it more often.