The gourmet market in the UAE
First, only about 25% of the population is occidental, basically European, and this is the main group of people who consume gourmet food because this kind of products are not usually part of the regular diet of the country and are not well known by the local population. So their market is not as developed as for the rest of the food and beverage sector. However; presently there are gourmet products that enjoy great success in the UAE market, like pork, olive oil, cheese, chocolate, snacks, caviar, saffron...
Other limitations or barriers to the introduction are the urban and frenetic style of life and the inability to replicate the European model of gourmet shops on the street since in this case the retail focuses on supermarkets and malls. It is important to highlight the relevance of the location of the point of sale.
Therefore to penetrate into the UAE market is necessary a medium-long term vision. Building strong relationships with selected partners, and especially the backing of an image of culinary tradition and quality is essential. In fact, all gourmet products must have a certification of origin and it's becoming more common to find organic products in this market.
Gourmet labeling and packaging are always critical in this market, and the presentation must be unique, distinctive, elaborate and very attractive, and to help highlight the brand awareness promotion is equally important. It's highly recommended the use of tastings in supermarkets and shops as well as the introduction of the products in new restaurants and hotels.
On the other hand, participation in trade fairs is essential for the initial stage to establish contacts with importers and distributors of all Gulf region. Some of these fairs held every year in Dubai, as "Gulfood" trade show that it's held every Jan. of each year. This trade show it's the most important food and hospitality show in the world, and a great opportunity to make up your orders.
If you are seeking expert guidance for introducing food and beverage products, especially gourmet in the UAE market, Global Impetus Consultants can assist you in all the processes needed to achieve your goals: promotion and brand communication, pricing, trade shows participation, searching for partners and distributors and export management in general.
Do not let the opportunity to expand into this interesting market! Contact us for an online free consultation.