Maximize your Trade Show Success
Global Impetus strongly recommends international trade fairs to its clients. “Our international business advisors, they can assist you choosing the right approach to participating in an event with clear objectives, design the event-specifics materials like brochures or stands, and getting noticed in the trade shows. The trade show specialists will advise businesses to do the right investment in promotion, pre-show, at show or post-show, so they will get the better return” said Global Impetus public relations, Maria Molina.
A trade show is a forum where businesses can contact with potential customers face-to-face, connecting personal selling to direct marketing, and also where you can experience first-hand what your competition in doing. So emerging from the crowd of the rest of companies is essential. Global Impetus will help you to avoid the most common marketing mistakes and get excellent results for your brand.
One of the most strategic factors in the trade shows management is the correct selection of staff to attend the fair, which will be done very carefully. The sale at fairs has important differences from the traditional, therefore, stand personnel should receive a specific training. Global Impetus consultants will guide, train your staff and go along with your company representatives so they can have the right information and technical training required to answer any questions, because Global Impetus consultants know very well what visitor remember of a show and all is based on passing proper information to visitors.
Special attention also deserves the post-fair. In this stage, Global Impetus will assist companies to accomplish different commitment with potential new customers to gain credibility and strengthen the image of the company.