Customizing Brand Strategy for a Great Positioning
The brand is one of the most important strategic variables of a company that every day takes on a greater role. Currently, we live under the prism of marketing and for a great positioning of a company and its products in the minds of customers, is essential a strong branding strategy.
All companies, regardless of their life cycle, can benefit from a smart brand development plan. For large companies, the brand development can be a strength to support its competitiveness. But it is in small and medium companies where the advantage provided is more immediately perceived, helping to build market leadership from earlier stages.
Global Impetus experts noted that in various sectors such as fashion, future strategies are primarily related to branding. But how do you create a brand concept that reaches customers without spending exorbitant amounts of money on promotion and advertisements? The first to consider is that brands and businesses communicate with all: logo, graphics, web, packaging, offers, promotions, ads, apps, people, distribution channels, etc..., but at the base of all of it, is the genuine speech that has to pay attention to the benefits of the brand, differentiation, and distancing of competitors, and has to create lasting bonds with customers. Communication tools have to be carefully selected considering the motivations that make the customer react, in order to attract, seduce, convince, transform and sell.
Global Impetus has outstanding successes in their customized brand communication strategies designed for SME growth, which helps differentiation and promotion of the brand, defining their values and the image projected on the market sector and the public. With these plans designed by our expert business consultants, the brand power through a line of unique and coherent action ranging from the concept of brand personality to the business model strategy, serving consumers and market niches to which it is intended to reach.
At a time when competition is to “copy” all at low price, quality and a proper brand strategy are the best investment in commercial and corporate level and Global Impetus with its Brand Strategy Model, is able to transmit the emotions that symbolize what the market expects of the brand, adapting to different foreign markets, maximizing the value of the product or service concept and achieving differentiation of competition with unique and creative ideas.